The annual Color Me Red 2025 – “The Greatest Love” is set to ignite the Daren Sammy Cricket Ground on July 18, 2025, delivering an electrifying night of music, movement, and mas. As one of the most anticipated events leading into the Parade of the Bands, Color Me Red promises an unforgettable experience with an explosive lineup featuring Kes the Band—on their world tour—alongside Problem Child, Full Blown, Ezra D’ Funmachine, and other top soca acts.

Event Coordinator Kevyn Arnold describes Color Me Red as “more than just a party—it’s an immersive experience that builds excitement for the road while showcasing the very best of Caribbean music and culture.” With its high-energy performances, pulsating rhythms, and exclusive VIP experience, the event continues to set the gold standard for revelry in Saint Lucia. Patrons can expect top-tier service, premium drinks, gourmet cuisine, and front-row access to the hottest soca acts of the Carnival season.

As the adrenaline of Color Me Red settles, the festivities continue into Carnival Sunday with the Red Brunch, an intimate and upscale event where revelers indulge in exquisite cuisine, flowing cocktails, and smooth soca beats ahead of Carnival Monday’s celebrations. “Red Brunch is the ultimate prelude to the road, offering a chic, elevated way to celebrate Saint Lucia’s vibrant culture,” Arnold added.

The Bank of Saint Lucia (BOSL) proudly continues its sponsorship of Color Me Red, marking its third consecutive year as a Gold Sponsor. Genevieve Downes, Senior Manager – Marketing & Corporate Communications (Ag.), highlighted the bank’s commitment to culture and the creative industries, stating, “As the island’s largest private stage show for Carnival, Color Me Red remains a highlight of the season, and we are thrilled to be part of its ongoing success.”