CPJ Saint Lucia has officially introduced Jack Daniel’s Tennessee Blackberry to the Saint Lucian market, marking the latest expansion of the globally recognized Jack Daniel’s flavors portfolio across the Caribbean.
The new expression delivers a bold yet smooth fusion of the classic Jack Daniel’s Old No. 7 Tennessee Whiskey with ripe blackberry notes, creating a balanced profile that is both sweet and tangy. Bottled at 70 proof (35% ABV), the spirit offers a versatile drinking experience, ideal for sipping neat, over ice, or as the base for refreshing cocktails.
Produced at the historic Jack Daniel Distillery, the whiskey follows the brand’s signature process, including charcoal mellowing through sugar maple and maturation in new charred American oak barrels, before being infused with natural blackberry flavor.
CPJ’s Commercial Manager Denver Alcee emphasized the brand’s confidence in the product’s local appeal.
“Saint Lucia has a dynamic and evolving beverage culture, and we are always looking to introduce products that resonate with both traditional whiskey consumers and a younger, more experimental audience,” he said. “Jack Daniel’s Tennessee Blackberry offers that perfect balance, familiar, yet refreshingly different.”
He added that the introduction aligns with growing demand for flavored spirits across the region.
“We see tremendous potential for this product in Saint Lucia’s hospitality and entertainment sectors. Its versatility makes it ideal for bars, events, and social experiences, and we expect it to become a standout favorite among consumers looking for something smooth, vibrant, and easy to enjoy.”
The launch positions CPJ at the forefront of premium spirit innovation in Saint Lucia, as the company continues to expand its portfolio with globally recognized brands tailored to local tastes.
Jack Daniel’s Tennessee Blackberry joins the brand’s established lineup of flavored expressions, including Tennessee Honey, Tennessee Fire, and Tennessee Apple, reinforcing its reputation for blending tradition with modern flavor innovation.
