The Royal Saint Lucia Police Force has launched an official investigation into the controversial “Creators’ Alliance” initiative, which captured national attention in early April after numerous participants raised concerns about being scammed.
Assistant Commissioner of Police (ACP) Luke De Freitas confirmed that the police force has received multiple requests to look into the matter, including from individuals affiliated with the organization itself.
“The police force has received a request from certain bodies on-island to launch an investigation into the whole existence of Creators’ Alliance,” ACP De Freitas said. “Also, agents of Creators’ Alliance have come to the police with reports.”
The nature of the complaints points to the possibility of the Creators’ Alliance being structured similarly to a Ponzi scheme—a deceptive investment model that relies on recruiting new participants to pay returns to earlier ones, rather than generating legitimate profits.
Participants in the Creators’ Alliance affiliate programme say they were promised earnings from content creation, networking, and promotional efforts. However, many report that promised payouts never materialized, raising suspicions over the group’s true intent.
ACP De Freitas explained that law enforcement is now working with various stakeholders and concerned parties to examine the structure and operations of the organization.
“At this present moment, as an investigative body, we are sitting with other concerned partners to understand really the workings of Creators’ Alliance—what it was, what services it provided, how it provided these services,” he said.
He noted that a two-pronged investigation is being pursued to assess both the internal mechanisms of the group and the legitimacy of claims brought forward by its agents.
“We are also concerned about the reports made by agents of Creators’ Alliance,” De Freitas stated. “This investigation is two-pronged.”
While police have not yet publicly labeled the initiative a scam, the Assistant Commissioner acknowledged the complexity of the case.
“Because of the complexity of the whole functioning of Creators’ Alliance, we are not at this point in a position to come out with details of the investigation,” he said. “It is something, like I said, as an investigative body, we are trying to wrap our minds around in terms of its existence and its real purpose.”
The Royal Saint Lucia Police Force is urging anyone with information related to the Creators’ Alliance to come forward. Investigators say community cooperation will be essential in determining the nature of the scheme and whether any criminal charges will follow.
