Tourism

Business

Editorial: Celebrating Cultural Storytelling – Why Kirk Elliott Deserves the GIMIES People’s Choice Award

Cherry Ann Gaillard-Williams - March 18, 2026

For more than three decades, Kirk Elliott has dedicated his life and career to showcasing the beauty, culture, and heritage of Saint Lucia to the world. As a community-based tourism entrepreneur and master photographer, Elliott has used his lens...

Business

Editorial: Celebrating Love and Service – Why Michel Gaspard Deserves the GIMIES People’s Choice Award

Cherry Ann Gaillard-Williams - March 18, 2026

Saint Lucia is known around the world as one of the Caribbean’s most romantic destinations, welcoming thousands of couples each year who choose the island to celebrate their love. Helping to create these unforgettable moments is Michel Gaspard, a...

News Releases

Editorial : Celebrating New Experiences – Why Ngugi Lucien Deserves the GIMIES People’s Choice Award

Cherry Ann Gaillard-Williams - March 18, 2026

In the vibrant world of culinary arts, few possess the dedication and vision that Ngugi Lucien brings to the table as the Chef of Grassrootz Vegan. Living on an island where tourism plays a vital role in the economy,...

Business

Editorial: Celebrating Eco-Tourism – Why Shervon Charles Deserves the GIMIES People’s Choice Award

Cherry Ann Gaillard-Williams - March 17, 2026

Saint Lucia’s tourism industry is strengthened by individuals who not only create memorable visitor experiences but also give back to their communities. Shervon Charles, Operations Manager at Unique Stables 758, is one such individual whose work reflects dedication to...

Business

Hilaire Rebukes ‘Irresponsible’ Social Media Claims Over Temporary Fence at Reduit Beach

Cherry Ann Gaillard-Williams - March 13, 2026

Minister for Tourism, Culture and Creative Industries Dr. Ernest Hilaire has strongly criticized what he describes as the spread of misinformation on social media following a video posted by Marcellus Steide, a former hopeful for the Castries North seat...

Business

Saint Lucia Tourism Gains Global Spotlight at ITB Berlin

Cherry Ann Gaillard-Williams - March 4, 2026

Saint Lucia is showcasing its tourism product on the global stage this week as the island participates in ITB Berlin in Germany, widely regarded as the world’s leading travel trade show. Minister for Tourism, Investment, Creative Industries, Culture and Information...

Arts

Top 9 Finalists Unveiled for 2026 GIMIES People’s Choice Award as Tourism Awards Enter Fourth Year

Cherry Ann Gaillard-Williams - March 3, 2026

Excitement is mounting as the Saint Lucia Tourism Awards enters its fourth year, officially unveiling the top nine finalists competing for this year’s coveted GIMIES People’s Choice Award. The award, one of the most anticipated segments of the annual GIMIES...

News Releases

Selene Project Aims to Revive Historic Halcyon Sands Site in Vigie

Cherry Ann Gaillard-Williams - February 27, 2026

A new chapter in Saint Lucia’s tourism history could soon begin in Vigie, as plans advance for Selene, a proposed luxury hotel and branded residences development at the former Halcyon Sands Hotel site. Developers say the project represents a restoration...

Arts

Brandy and Monica Announced as Headliners for Saint Lucia Jazz & Arts Festival 2026

Cherry Ann Gaillard-Williams - February 10, 2026

The Saint Lucia Tourism Authority (SLTA), executive producers of the Saint Lucia Jazz & Arts Festival, has officially unveiled global R&B superstars Brandy and Monica as the headline acts for the 2026 edition of the festival, an announcement that...

News Releases

Saint Lucians Must Take Ownership of Tourism’s Future Hilaire Urges

Cherry Ann Gaillard-Williams - February 10, 2026

Tourism Minister Ernest Hilaire is calling for a fundamental shift in how Saint Lucia benefits from its most powerful economic engine, tourism. He is urging greater local ownership, participation, and long-term sustainability. Speaking at the weekly Pre-Cabinet Press Briefing, Hilaire...

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