As the police probe into the controversial “Creators’ Alliance” programme intensifies, President of the National Consumer Association (NCA), Dr. Thecla Fitz-Lewis, is urging Saint Lucians to exercise greater responsibility and vigilance when engaging in unfamiliar financial schemes.
“We want consumers to develop a sense of responsibility. They must be accountable for their actions,” Dr. Fitz-Lewis asserted, following reports that several arrests had been made in connection with the alleged scam. “As a consumer association that received numerous complaints about this particular scheme, we are pleased to see that some individuals have been arrested and that action is being taken.”
The Creators’ Alliance, which promoted itself as a digital content and affiliate marketing network, sparked widespread concern in early April after dozens of individuals reported losing money. Participants say they were enticed with promises of income from networking and content promotion, only to see no returns. Many now believe the operation resembled a Ponzi scheme — a structure where returns to early investors are funded by recruiting new participants, making it inherently unsustainable and often fraudulent.
Assistant Commissioner of Police Luke De Freitas confirmed last month that a formal investigation is ongoing. “The police department has received requests from several bodies on the island to investigate the entire operation of Creators’ Alliance,” he explained. “Additionally, agents linked to Creators’ Alliance have themselves approached the police with reports.”
The police are reportedly taking a dual-track approach, examining both the organization’s internal structure and the legitimacy of the complaints submitted.
