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Tourism

SRDF Reverses Fee Hike Amid Backlash Citing Need For Wider Stakeholder Dialogue

SOUFRIERE, SAINT LUCIA — The Soufriere Regional Development Foundation (SRDF) has placed an immediate hold on the newly announced fee adjustments for the Sulphur Springs Park and Soufriere Jetties, amid swift backlash from the former Parliamentary Representative for Soufriere/Fond...

Secrets Resort & Spa St. Lucia Officially Opens, Ushering in a New Era of Luxury Travel

SAINT LUCIA — The island’s luxury tourism sector has received a major boost with the official opening of Secrets Resort & Spa St. Lucia, an upscale, adults-only, all-inclusive property under the internationally renowned Secrets® brand. The newly transformed 355-room luxury...

Saint Lucia Tourism Hits Global Spotlight with New York Yankees Partnership

The Saint Lucia Tourism Authority (SLTA) has hit a marketing home run through a renewed partnership with one of Major League Baseball’s most iconic franchises—the New York Yankees. On Tuesday night, during the Yankees’ clash with the Cleveland Guardians...

Saint Lucia Tourism Authority Announces Bold New Campaigns Following Record Breaking Year

Saint Lucia has set a new benchmark in Caribbean tourism, achieving its best-ever performance in 2024 with a 14% increase in visitor arrivals, according to Dexter Percil, Director of Global Marketing at the Saint Lucia Tourism Authority (SLTA). Speaking...

Saint Lucia Joins Caribbean Travel Marketplace 2025 in Antigua

Saint Lucia has taken center stage at the Caribbean Travel Marketplace 2025, an influential gathering of tourism professionals from across the region, taking place in Antigua from May 18th to 22nd. The event sees Saint Lucia's delegation led by...

A’ila Resorts Unveils $1.3 Billion Mega-Development in Saint Lucia at Investment Summit

Castries, Saint Lucia – April 28, 2025 – Saint Lucia is poised to welcome the Caribbean's largest hotel development, following the unveiling of the ambitious $1.3 billion A'ila Resorts project at the Caribbean Investment Summit 25 in Antigua. Representatives of...

Tourism Minister Dr. Ernest Hilaire Defends 2023 Tourism Expenditure Data Amid IMF Concerns

Castries, Saint Lucia – Tourism Minister Dr. Ernest Hilaire on Monday defended the integrity of Saint Lucia’s 2023 tourism expenditure figures, following concerns raised by the International Monetary Fund (IMF) over the accuracy of the country's visitor spending data.  Addressing...

Hilaire Urges Greater Local Benefit from Saint Lucia’s $3.5 Billion Tourism Industry

Tourism Minister Dr. Ernest Hilaire, at a pre-Cabinet presser on Monday, called for a more inclusive approach to tourism development in Saint Lucia, emphasizing that the wealth generated by the industry should directly benefit everyday Saint Lucians. His remarks...

GIMIES 2025 Celebrates Community and Industry Excellence in Saint Lucia

The third installment of the Saint Lucia Tourism Awards, popularly known as the GIMIES, unfolded in grand style on April 12, 2025, reaffirming its status as the premier recognition platform for excellence in the tourism industry. Named after Mount...

National Taxi Union Seeks Cruise Industry Partnerships at Seatrade 2025

Miami, Florida – April 6, 2025 Two senior executives of Saint Lucia’s National Taxi Union (NTU) are currently representing the island at Seatrade Cruise Global 2025 in Miami, aiming to build strategic relationships and expand business opportunities within the global...

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Young Saint Lucian Entrepreneur Exports First Shipment of All-Natural Beauty Products to Sint Maarten

A new chapter in Saint Lucian entrepreneurship is unfolding as Auera, an all-natural skincare brand founded by a young...