The Saint Lucia Tourism Authority (SLTA) placed the spotlight on the Saint Lucia Jazz & Arts Festival during the World Travel Market (WTM) in London, one of the world’s premier travel and tourism events held from November 4–6, 2025.
As part of Saint Lucia’s showcase, a special preview of the 2026 Saint Lucia Jazz & Arts Festival was hosted, drawing more than 40 media representatives, influencers, trade partners, members of the Saint Lucian diaspora, and festival enthusiasts. This exclusive event offered a first look at the island’s flagship festival and set the tone for what promises to be another world-class celebration of music, art, community, and culture.
The preview announced world renowned stars to tease the 2026 edition ahead of the festival’s official launch in January 2026, when tickets go on sale.
• Beverley Knight – The UK’s undisputed Queen of Soul, Beverley Knight is an award-winning singer, songwriter, and actress whose powerhouse vocals and magnetic stage presence have defined British soul for over two decades.
• Tems – The Grammy Award-winning Nigerian singer-songwriter and producer whose soulful voice and genre-defying sound have made her one of Africa’s most influential global music icons.
Led by Chairman Thaddeus M. Antoine, the SLTA delegation also included Chief Executive Officer Louis E. A. Lewis, Director of Global Marketing Dexter Percil, Director for UK & Europe Patricia Charlery-Leon, Tourism Ambassador and Olympic Champion sprinter Julien Alfred, and Public Relations Manager Geraine Georges.
The Saint Lucia Jazz & Arts Festival, scheduled for April 30 to May 10, 2026, continues to be a cornerstone of the island’s tourism calendar, blending international artistry with Saint Lucia’s vibrant cultural heritage.
“The London preview represents part of the SLTA’s reimagined strategy to expand global reach, deepen industry partnerships, and inspire travel through culture.” Said Thaddeus M. Antoine, who also serves as the Chairman of the Saint Lucia Jazz and Arts Festival. “Through this preview, we aim to build anticipation among our international audiences, deepen travel and trade partnerships across key markets, and showcase the vibrancy of our people, music, and creative spirit. We invite the world to experience the rhythm, the warmth, and the magic that make our festival and our island truly unforgettable.”
