CASTRIES, ST. LUCIA — March 26, 2025 — One of the Caribbean’s most iconic hospitality brands, Sandals Resorts International (SRI), is reportedly exploring a potential sale valued between $6 billion and $7 billion, according to the Wall Street Journal.
The Montego Bay-headquartered company, renowned for its luxurious adults-only Sandals Resorts and family-friendly Beaches Resorts, has tapped bankers to lead the process, sparking widespread interest across the business and tourism sectors.
Founded in 1981 by the late Gordon “Butch” Stewart, Sandals Resorts has long been a beacon of Caribbean tourism excellence. Following Butch Stewart’s passing in 2021, leadership transitioned to his son, Adam Stewart, who has since spearheaded a new era of growth and innovation. Under his guidance, the brand has expanded its Beaches offerings and revamped several properties, including the recent launch of Sandals St. Vincent, a modern take on the brand’s signature luxury.
With 17 adults-only Sandals Resorts and several family-centric Beaches properties spread across the region, the company’s move signals a possible shift in the Caribbean’s travel and hospitality landscape.
As stakeholders watch closely, the outcome of this potential sale could have significant implications for tourism-dependent economies like Saint Lucia, where Sandals plays a vital role in employment and hospitality development.
